AYO

Wear it with pride

Ayo is the brand name of my innovative jewelry which is inspired by the beliefs and traditions of Africa's Wodaabe culture. Ayo uses natural material and has a style that is modest, organic, and sophisticated. Each piece of jewelry, wearable art, is unique because of the artist's ability to transform scraps of leather into striking shapes and patterns.

Ayo mirrors the boldness and innovation seen in Wodaabe decorations. The original use of recycled leather reflects its beauty rather than luxury. The bold contrast of colors. The softness and lightness of the leather's tactile appeal, and the dramatic forms and organic shapes of Ayo handmade jewelry depicts its African influence. I have a philosophical belief in making jewelry invaluable and my belief in design makes things better. My passion and endless experimentation has shaped Ayo jewelry to be a sophisticated contemporary jewelry line.

Here is where African Tradition Meets Chic Innovation. Ayo jewelry draws inspiration from the vibrant Wodaabe culture, boasting a blend of modesty, organic flair, and undeniable sophistication. Picture this: each piece is a quirky concoction of leather scraps transformed into mesmerizing shapes and patterns, ensuring a strut with style in every wearable masterpiece!

What a privileged predicament to be in! We worked with Ayo to enhance an already out of the ordinary brand identity, while devising a smooth and consistent brand strategy that truly stood out like their jewelry.

Deliverables: Product design, brand strategy, and brand identity

Wisconsin, USA